We are recruiting a Senior Sales Manager to accelerate our commercial development in Germany, with responsibility on the Retail channel and direct management for the Hard Discount channel across the country.

In this strategic and high-impact leadership role, you will own key customer relationships, lead high-level commercial negotiations, and drive distribution, profitability, and sustainable growth in the German market. You will play a central role in shaping and executing the German sales strategy, acting as the internal reference for the Hard Discount landscape.

In addition, you will manage two sales offices in Germany, providing leadership, direction, and performance management to the teams. You will also lead and develop our strategic Discount partnerships, ensuring long-term value creation, strong execution, and alignment with the company’s commercial objectives.

Key Responsibilities 1. Commercial Strategy & Market Development

- Contribute to defining and executing the commercial strategy for Germany. - Identify key growth levers and new business opportunities across all the channels in the fresh and frozen Poultry and Ready-Meal products

- Translate market insights into actionable recommendations for innovation and portfolio development.

- you will manage two sales offices in Germany

2. Own & Drive the Discount Channel (Germany)

- Lead the end-to-end development of the German Hard Discount segment. - Manage and grow strategic key accounts such as Aldi, Lidl,

- Build strong, sustainable relationships with buying teams and category managers. - Negotiate listings, pricing structures, tenders, annual agreements, and promotional plans. - Identify and execute opportunities to expand distribution, optimize assortment, and increase rotation.

3. Key Account Management & Execution Excellence

- Ensure flawless execution of annual agreements and customer plans. - Monitor sales performance KPIs, volumes, margins, and promotional ROI. - Take corrective actions to secure sustainable profitability and margin optimization. 4. Leadership & Management

- Lead, coach, and develop sales team members or commercial resources assigned to Germany. - Set clear objectives, priorities, and performance expectations aligned with business goals. - Foster a culture of accountability, ownership, and continuous improvement. - Support talent development through coaching, feedback, and performance reviews. 5. Cross-Functional Collaboration

- Work closely with Supply Chain, Marketing, Finance, R&D, Category Management, and Operations. - Deliver accurate forecasts, category analyses, and competitive intelligence. - Act as the internal expert on the German market. 6. Financial & Performance Management

- Manage customer P&L, budgets, and promotional investments. - Own forecasting accuracy and performance reporting.

Experience

- 8–12+ years of experience in Sales within FMCG / Food / Retail. - Proven track record with German Hard Discount retailers. - Strong experience negotiating with highly demanding customers. - Demonstrated success in developing national accounts and driving volume growth. Skills & Competencies

- Excellent negotiator and relationship builder. - Highly analytical and data-driven. - Strategic thinker with strong commercial and financial acumen. - Autonomous, resilient, hands-on, and results-oriented. Languages

- English: Fluent (mandatory) - German: Native or full professional proficiency (mandatory) - French: Nice to have Education

- Master’s degree in Business, Sales, Marketing, or related field.

Située à moins d’1h du Mans / Laval / Angers au cœur d’une zone d’activité dynamique. Pour y accéder : Train : Gare à 5 km. Bus : ligne 2 arrêt rue Saint Blaise à 100 m Voiture : D21 en provenance de Laval et A11 en provenance du Mans ou Angers Sablé sur Sarthe, ville de 12 000 habitants propose des services, infrastructures et évènements pour vous faciliter la vie au quotidien et vous divertir. Plusieurs zones commerciales et zones industrielles dynamisent l’activité économique de la Ville ainsi que son Centre-Ville dominé par le Château de Sablé. Vous pourrez vous divertir grâce aux nombreuses infrastructures (Centre aquatique, Centre culturel, Conservatoire, Cinéma, Bowling, Médiathèque, Salles de sport…) et aux manifestations culturelles et festives (Festival baroque, Festival Pop au Parc…). Plusieurs parcs et espaces verts vont permettront de vous ressourcer et de « prendre l’air ». La scolarité de vos enfants sera assurée avec 8 écoles maternelles et primaires, 3 collèges et 4 lycées. Vous y trouverez également une maison médicale et plusieurs spécialistes de Santé. Le tissu associatif y est également très riche (sportif, humanitaire, culturel…). Fiez-vous à nos collaborateurs ils connaissent les bons plans ! Autour de Sablé de nombreux événements et sorties possibles : Au Mans les 24h du Mans ; à la Flèche son célèbre zoo et son festival des Affranchis et à Angers son château des ducs d’Anjou et le festival des Accroches Cœur.